When you’re in the market for a new website for your business, perhaps you’ve wondered what essential things your web designer might deem necessary to know prior to beginning your project. Maybe you’re thinking, isn’t the web designer supposed to ask me the questions? Well, absolutely. Any good web designer should present you with a set of key questions that must be explored to have a better understanding of your business and its offerings. We need to know your needs in order to provide you with excellent service and design. However, there are some things you absolutely should convey to a designer prior to your project’s kick-off.
To start, it’s important your web designer has a very thorough understanding of your expectations for the project. If you do not know what your expectations are, it’s probably a good idea to do some brainstorming before anyone feels their time has been wasted. Then of course there is style. Do you already have a certain style in mind for your website? Maybe you’ve seen someone else’s and are particularly fond of its layout/flow/color scheme? Of course no web designer would wish to blatantly make a carbon copy of someone else’s work, but stylistic considerations are always helpful to whomever you are hiring for the web design job. Knowing your aesthetic taste makes the experience easier on everyone.
If you are particular about how you are presented to the world by way of your website (as you should be), you need to tell your web designer which website elements are must-haves. By this I mean, what absolutely must be incorporated into your site’s design whether this be images, copy, and/or other design elements that you view as being essential.
If your web designer is also held responsible for graphic design tasks, you must convey to them where their graphic design work will be utilized. Will you be using it for print materials, ads, or blogs? A lot of non-designers don’t realize this, but there are different protocols when it comes to digital vs. print — protocols that must be adhered to in order to ensure you are making a good impression wherever you publish the design work.
Hugely important: let your web designer know right out of the gate how you prefer to communicate! Be this by email, telephone, video conferencing — your designer doesn’t wish to make a bad impression by not adhering to your communication preferences. This also relates to your involvement. Are you one who will allow the web designer to work independently and do what they do, or do you have a preference for being more involved? Share this with your web designer. That said, it’s often recommended that clients have a more hands-off approach once the website goes into production, and that they offer their input at the website’s revision stages.
If you’re working with a time constraint, you must tell your web designer this immediately. Not all designers will be able to begin your project right after that first email’s sent. In fact, I begin all projects on either the 1st or 15th of every month — client’s choice. If you’re working on a tight deadline, you absolutely must disclose this to your web designer so that both parties are not left disappointed in the outcome.
Above all, the experience of having a new website built should be an altogether positive one. If you do not feel you align with a particular designer (and vice versa), you should probably look elsewhere. Starting off on the wrong foot doesn’t typically end well. This should be a wholly rewarding process for all involved; both parties should be unwaveringly proud of the outcome. Here’s to your future website!
Are you a business in Connecticut in need of a web design? Contact us today! We would love the opportunity to work with you.
CT Web Designer – Nillo Creative LLC